Pepsi has launched a new music initiative giving fans the chance to attend some of the UK’s best-known venues and festivals for free throughout 2026.
The Pepsi Stage Pass campaign includes opportunities to win tickets for live music experiences at venues and events including Wembley Stadium, O2 Academy Brixton and Reading Festival, with prizes available through participating Pepsi MAX bottles and cans.
To enter, fans need to scan the QR code on participating products and register through the official campaign portal. Entrants will then find out instantly whether they have won one of the available music-themed prizes, while also being entered into a monthly prize draw.
The campaign includes 50 Pepsi Music Stage Pass prizes, each featuring ten pairs of show tickets spread across 12 months, along with a surprise element worth up to £200. A further 1,000 instant-win prizes are also available, including festival and gig tickets, speakers, earplugs, power banks, bucket hats, cooler bags, belt bags and sunglasses.
“Music remains one of the most powerful ways people connect through shared experiences, and we believe everyone should have the opportunity to be part of those moments,” said Natalia Fillipociants, SVP and General Manager Europe International Beverages at PepsiCo.
“The Pepsi Stage Pass gives fans more access to the artists, experiences and cultural moments that make live music so special, perfectly designed for an eclectic generation that refuses to be defined by a single genre.”
To mark the launch, Pepsi has also partnered with London-based celebrity jeweller A Jewellers to create a limited collection of premium gig wristbands.
Known for creating pieces worn by major figures in UK music, A Jewellers has designed the collectible wristbands as part of a separate competition that also includes two tickets to Reading Festival.
Fans hoping to secure one of the wristbands are being encouraged to follow @PepsiUK on social media for campaign announcements and entry details.
The wristband competition is open to UK residents aged 18 and over and closes on 20 July 2026. One winner will receive a collectible Pepsi MAX and A Jewellers wristband alongside two Reading Festival tickets.
Pepsi Stage Pass forms part of Pepsi MAX’s wider 2026 music programme, designed to bring audiences closer to the artists, events and experiences shaping contemporary music culture.
The initiative builds on Pepsi’s long-standing association with music while focusing on the way modern audiences discover artists and experience live events across different genres.
The wider Pepsi Stage Pass promotion is open to UK residents aged 18 and over from 1 June until 30 September 2026. Entrants can enter once per day, with a maximum of one instant-win prize and one monthly prize-draw prize available per participant.
Tickets are subject to availability and prizes must be claimed within ten days. Full terms and conditions are available through the official Pepsi promotion website.
Five things worth knowing — new openings, exhibitions, fashion drops, music releases and travel finds across Brighton, London and the South East. Sent every Saturday.
Just your email — that's all we need.
No spam. Unsubscribe in one click.
