Broadwick Soho and El Fenn Marrakech have joined forces for a summer rooftop residency at Flute, bringing Moroccan art, North African music, bold design and cultural events to the heart of London.
This summer, London gets a vivid taste of Marrakech as Broadwick Soho partners with El Fenn, one of Morocco’s most celebrated creative hotels, for a seasonal residency at Flute rooftop bar.
Running from 25 June throughout the summer, the Broadwick Soho x El Fenn residency transforms Flute into a colourful extension of El Fenn’s world-famous Marrakech terrace. Expect contemporary Moroccan art, North African sounds, inspired dining, bold interiors and a programme of talks, exhibitions and DJ sets.
The collaboration brings together two hotels known for their strong visual identity and creative energy. El Fenn has long been part of Marrakech’s cultural scene, while Broadwick Soho has quickly become one of London’s most distinctive design-led hotels. The residency was developed by Broadwick Soho’s Creative Director Andrea Gelardin, whose work spans fashion, music, art and film.
The timing also reflects a wider appetite for Moroccan culture in London. Liberty has recently celebrated Morocco’s craftsmanship and design through its Marrakech Edit, while Mahrajan Festival brings contemporary Arab music to the capital on 1 August. Later this year, the Contemporary African Art Fair returns to Somerset House in October.
At Flute, that cultural moment becomes something more immediate: a rooftop experience shaped by colour, sound, art and hospitality.
From 25 June
Broadwick Soho x El Fenn residency begins at Flute rooftop bar.
24 June
Launch party with sets from Beats Kebab, Thais Sala and Anissa Kermiche.
27 June and 24 July
DJ sets from Beatkozina, the London and Marrakech-based duo blending Afro-house, deep house, electronic beats and North African influences.
2 and 16 July
Betulia brings a sound inspired by the SWANA region, combining percussive rhythms with Amapiano, electronic, dub and Baile Funk.
3 July
Babi, founder of Beats Kebab, explores sounds from Southwest Asia, North Africa and West Africa, with funk, disco, pop and psych from the 1960s to the 2000s.
8 July
DJ U-CEF brings his blend of traditional North African music and electronic genres including drum and bass, dub, trip-hop, reggae and hip-hop.
9 July
French-Moroccan designer Sophia Kacimi plays a vinyl set of favourite North African records and DJs.
14 July, 12pm
Art, Instinct & the Collector’s Eye. A lunchtime art discussion with Vanessa Branson, Cultural Ambassador of El Fenn, and Jonathan Brook, Broadwick Soho’s Art Curator. The event includes a walk-through of the hotel’s artwork and the Between The Rooftops exhibition, moderated by interior designer, broadcaster and author Sophie Robinson.
17 July
Ricali plays high-energy, bass-heavy, Arab-influenced dance music, tech house and electronic rhythms.
23 and 31 July
Rita Kamale brings underground sounds and immersive dancefloor energy shaped by her experience across Europe, the UK and Morocco.
1 August
Mahrajan Festival brings contemporary Arab music to London, headlined by Moroccan R&B artist DYSTINCT.
6 August
MARO, born in Casablanca and now based in London, plays a genre-fluid set moving through house, electro funk, breaks and beyond.
11 August, 6pm to 9pm
In conversation with Vanessa Branson and Jonathan Brook, sharing insights into the exhibition, Morocco’s growing art scene and why art is central to both hotels.
October
The Contemporary African Art Fair returns to Somerset House.
Art is a major part of the Broadwick Soho x El Fenn residency. The Between The Rooftops exhibition spotlights Marrakech-based artists whose work reflects identity, memory, femininity, belonging and the creative energy of Morocco.
Photographer Ismail Zaidy works from his family’s rooftop studio and is known for a dreamlike, minimalist visual style. His work explores memory, belonging, absence, vulnerability, tenderness and emotional inheritance, and has been featured in titles including GQ and Dazed.
Fatimazohra Serri explores femininity, identity, the body and the relationship between men and women. Her work looks at the space Moroccan and Arab women are allowed to occupy, both physically and emotionally, with honesty, strength and nuance.
Painter Ali Maimoun adds a more expressive, colour-led approach, drawing on Moroccan visual traditions.
Leading Moroccan artist Hassan Hajjaj, a key figure in Marrakech’s creative rise, is also involved in the residency. He will curate a dedicated exhibition at Broadwick Soho with Moroccan artist and curator Atay Atelier.
All works displayed during the residency are available to purchase as part of the hotel’s commitment to supporting Moroccan artists.
Across the summer, Flute becomes a stage for DJs and selectors shaped by North African, Moroccan and global club sounds.
The programme includes Beatkozina, Betulia, Beatskebab, DJ U-CEF, Babi, Sophia Kacimi, Ricali, Rita Kamale and MARO, with sets moving through Afro-house, deep house, electronic music, SWANA influences, funk, disco, psych, Arab-influenced dance music, underground sounds and Moroccan rhythms.
Rather than a simple hotel takeover, the residency feels like a cultural exchange between Marrakech and London. El Fenn brings the colour, texture and creative spirit of Morocco, while Broadwick Soho provides the setting in one of the capital’s most energetic neighbourhoods.
For guests, it offers a chance to experience the atmosphere of El Fenn without leaving London: a rooftop filled with art, music, design, conversation and the spirit of Moroccan hospitality.
Where: Flute rooftop bar, Broadwick Soho, London
When: From 25 June throughout the summer
What to expect: Moroccan art, North African music, DJ sets, cultural talks, inspired dining, design and rooftop events
Key artists and contributors: El Fenn, Broadwick Soho, Vanessa Branson, Jonathan Brook, Hassan Hajjaj, Atay Atelier, Ismail Zaidy, Fatimazohra Serri, Ali Maimoun, Beatkozina, Betulia, DJ U-CEF, Rita Kamale and MARO
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