SALT Featured Brand
Campaigns typically start from £2,000+ VAT- Editorial feature in SALT Magazine
- Professional photography-led content
- Digital article + social amplification
- Newsletter placement
Advertise
Advertise · SALT Magazine
Brighton + London · ABC1 audience
Print · Digital · Video
Reach the South's most engaged readers.
SALT is the editorial home for brands, PR companies, ad agencies and creative producers placing campaigns in front of culture-led, experience-driven readers across Brighton, London and the South East — with regional distribution via TG Jones, independent stores, Lufthansa Airport lounges and Southampton Cruise Terminals to name some.
Regional voice. National relevance.
SALT reaches an engaged, affluent ABC1 audience through a print-first, three-month-shelf-life format amplified across digital and social. Issues are kept and shared across households and workplaces — giving every campaign extended value.
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Readers per edition
Estimated, print & digital
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Social followers
Combined across channels
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Premium stockists
UK & international
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Shelf life per issue
Coffee-table format
FashionCultureTravelMusicArtsFine DiningWellbeingHospitality
FashionCultureTravelMusicArtsFine DiningWellbeingHospitality
Who reads SALT
An ABC1 audience worth talking to.
SALT readers are predominantly ABC1 professionals — culture-led, experience-driven, and engaged with premium lifestyle brands. They are homeowners, travellers, creatives and decision-makers with strong disposable income and the intent to act on what they read.
- Predominantly ABC1 professionals
- Culture-led, experience-driven audience
- Homeowners, travellers, creatives & decision-makers
- Engaged with premium lifestyle brands
- Strong disposable income
Age range
25–4448%
45–6437%
18–2410%
65+5%
Location
London40%
Sussex30%
Surrey/Kent20%
Rest of UK10%
Gender split
Female60%
Male40%
Built for the brands shaping how we live, travel and consume.
From independent makers to international names, SALT delivers editorial-grade campaigns across the sectors that matter to our readers — with a particular bias toward brands with a positive story to tell.
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Culture & Arts
Galleries, museums, festivals, theatre, music, publishing — reach audiences actively seeking what's on, what's new and what's worth the trip.
02
Lifestyle & Wellbeing
Spa retreats, wellbeing brands, interiors, slow living — connect with readers investing in how they live every day.
03
Travel & Fine Dining
Boutique hotels, destinations, restaurants, vineyards, members' clubs — promote stays, tables and experiences to a high-intent audience.
04
Fashion
Independent labels, luxury houses, beauty brands and stylists — reach style-led readers who follow trends and shop intentionally.
05
Retail & Hospitality
Boutiques, concept stores, makers and high-street brands — drive footfall, e-commerce and brand love across the South East.
06
PR & Agencies
A trusted media partner for PR firms, creative and media agencies, and experiential teams — placing client brands in front of an engaged London & South East audience.
For brands & agencies
Your premium South East & London media partner.
SALT is the editorial home for client campaigns that demand cultural credibility — used by PR consultancies, creative and media agencies, experiential producers and event organisers to amplify brand activations, launches, openings, pop-ups and ESG stories across print, digital, social and video.
PR companies & consultancies
Editorial placement, founder interviews and press coverage for product launches, restaurant openings, hotel debuts, fashion drops and ESG stories. Multi-client retainers available.
Ad & media agencies
Print display, advertorial, sponsored sections and integrated digital + social campaigns. Agency commission honoured on confirmed bookings.
Brand activations & experiential
Pre-, during- and post-event amplification: editorial coverage, on-site distribution, social reels, brand films and event recaps via Salt Digital.
Salt Digital — in-house video
Video production for brands, agencies & activations.
Beyond the magazine, our in-house team Salt Digital produces brand films, founder interviews, social reels and event coverage — bookable on their own or as a combined print + video package. Ideal for product launches, hospitality openings, fashion drops and PR campaigns that need polished video assets alongside print presence.
Editorial storytelling campaigns that resonate.
Three signature packages that combine print, digital, social and video into a single editorial narrative — each priced as a transparent fee. Looking for something different? We also build combined print + video bundles, multi-issue retainers and bespoke campaigns.
SALT Section Partner
Most partners invest between £4,000–£6,000 + VAT- Extended editorial presence across print
- Premium positioning within a dedicated section
- Newsletter + multi-touchpoint visibility
- Instagram reel + posts
- Digital feature + social campaign
- Sections: Fashion, Culture, Travel, Fine Dining, Arts, Wellbeing
SALT Storytelling
Bespoke campaigns from £7,000+ + VAT- Multi-page magazine feature
- Brand film produced by Salt Digital
- Website editorial article
- Social campaign
- Founder or creative-led storytelling angle
Get in touch
Tell us about your brand. We'll send our media kit.
Fill in a few details and our partnership manager Olivia will be in touch within one working day with the latest media kit and recommendations tailored to your objectives — print, digital, video or combined.
FAQs
Everything advertisers, agencies and PR teams ask.
Do you work with PR companies, ad agencies and media planners?
Yes. SALT is a regular media partner for PR consultancies, creative and media agencies, and experiential producers across the UK. We honour standard agency commission on confirmed bookings, supply tearsheets and audited circulation context, and offer dedicated agency rate cards and multi-client retainers. Email [email protected] for the agency pack.
Can SALT support a brand activation, launch event or pop-up?
Absolutely. We support brand activations across London and the South East with pre-event editorial trail, on-site magazine distribution, social coverage, and post-event recap content via socials — including brand films, vertical Reels and event highlights. We work with launches, openings, pop-ups, festivals and member-only experiences.
Does SALT offer video production?
Yes — our in-house team Salt Digital produces brand films, founder interviews, social Reels and event coverage. Video can be booked standalone or bundled with print and digital as a combined package. The SALT Storytelling Campaigns already includes a 2–3 minute brand film, and we build bespoke print + video packages on request.
How many readers does SALT Magazine reach?
Each edition reaches an estimated 20,000 readers across Lonodn and Sussex, supported by 40,000+ combined social followers and amplification across our digital channels and newsletter. Our coffee-table format means issues are kept and revisited over three months — giving each campaign a long, valuable shelf life.
How much does it cost to advertise in SALT?
Print options start from £250. Our signature integrated packages — SALT Featured Brand, SALT Section Partner and SALT Storytelling Campaigns — start at £1,500 and combine print, digital, social, video and newsletter amplification. All prices exclude VAT.
What's the lead time for booking?
Print bookings: confirm at least four weeks before the on-sale date for preferred positions. Editorial features, brand films and storytelling campaigns: typically 2–6 weeks lead time. Activation coverage can often be turned around faster — get in touch with the date.