The editorial home for brands shaping how Britain lives.
SALT is the publication PR firms, creative agencies, luxury houses and independent makers trust to place their story in front of an engaged, ABC1 audience across London, Brighton and the South East — with national reach through digital, social and Salt Digital's brand-film studio.
A regional voice with national relevance — read slowly, kept longer.
SALT Magazine is a premium quarterly lifestyle title for Brighton, Sussex, London and the South East.
Combining a beautifully produced print magazine with digital editorial, newsletters and social media reach, SALT connects brands with an engaged, culture-led ABC1 audience.
Advertising with SALT is more than buying impressions. It is about premium placement, trusted editorial surroundings and long-lasting visibility in a magazine readers keep, share and return to.
Editorial quality
SALT gives brands a place within a trusted cultural and lifestyle environment. Our commercial features, guides, interviews and campaigns are produced with the same attention to tone, design and reader value as the rest of the magazine, helping partners sit naturally within a premium editorial setting.
Long shelf life
The coffee-table format means each issue is kept and revisited across households, hotels and members' clubs for three months — extending every campaign's life well beyond first read.
An audience worth reaching
An ABC1 readership of homeowners, professionals, travellers and decision-makers across London, Brighton and the South East — with national reach through digital and social.
Affluent, culturally engaged, intent on acting.
SALT readers are professionals, creatives, founders and decision-makers — the people who book the hotel rather than the room, who follow a chef as well as a restaurant, who buy the watch, the trip, the wine, the gallery membership. They read SALT for taste, not noise.
Predominantly ABC1, aged 25–64, with a 60/40 female/male split and strong representation across London, Brighton, Sussex, Kent and Surrey. Engaged on Instagram, LinkedIn and our Saturday Brief newsletter.
Built for the brands shaping how we live, travel and consume.
From independent makers to international houses, SALT delivers editorial-grade campaigns across the categories that matter to our readers — with a particular bias toward brands telling a story worth telling.
Luxury Hospitality
Five-star hotels, boutique stays, members' clubs and spa retreats.
Travel & Destinations
Tourist boards, airlines, design-led destinations and slow travel.
Fashion & Style
Luxury houses, independent labels, beauty, jewellery and watches.
Motors & Mobility
Marques, electric and classic, driving experiences and concours.
Yachts & Marine
Builders, brokers, charter and the Solent and South Coast lifestyle.
Fine Dining
Restaurants, vineyards, distilleries, chef-led openings and supper clubs.
Culture & Arts
Galleries, museums, festivals, theatre, music and publishing.
Retail & Lifestyle
Concept stores, boutiques, interiors, wellbeing and design-led brands.
Editorial-grade campaigns, built to brief.
Every partnership is shaped around your objectives — never sold from a rate card. Below is what we build with.
01Editorial features
Long-form articles, founder interviews and brand profiles written by our editorial team, with the cultural authority that comes with being independent.
02Print campaigns
Full-page display, double-page spreads, premium positions and bespoke wrap-arounds across our quarterly coffee-table editions.
03Sponsored sections
Dedicated multi-page sections within a category — Fashion, Travel, Fine Dining, Culture — co-curated with your brand.
04Digital editorial
Daily-publishing digital articles, native partner content and homepage placements across saltmag.co.uk.
05Brand films & Reels
Polished video assets produced in-house by Salt Digital — brand films, founder interviews, social Reels and event coverage.
06Activations & events
Pre-, during- and post-event amplification — editorial trail, on-site distribution, social coverage and recap content.
07Newsletter placement
The Saturday Brief reaches an opted-in, premium-engaged subscriber base every week with a single piece of paid editorial.
08Social amplification
Native Instagram and LinkedIn coverage — feeds, Reels, stories — engineered for share-ability across our editorial audience.
09Bespoke partnerships
Multi-issue retainers, integrated print + digital + video bundles and co-produced editorial series for ambitious briefs.
A trusted media partner — used by the best in the South East and beyond.
SALT is the editorial home for client campaigns that demand cultural credibility. Standard agency commission honoured on confirmed bookings, dedicated agency rate cards on request and multi-client retainers available.
Editorial placements that move the needle.
Press features, founder interviews and product launches for luxury, lifestyle, hospitality, fashion and ESG clients. Embargoed coverage on request.
Premium print, integrated digital, audited reach.
Print display, advertorial, sponsored sections and integrated digital + social campaigns. Tearsheets, audience data and circulation context supplied on request.
Coverage that lives beyond the event.
Pre-event editorial trail, on-site magazine distribution, social Reels, brand films and post-event recap content via Salt Digital.
Request the SALT
2026 Media Kit.
Tell us a little about your brand or client and our Partnership Manager, Olivia, will be in touch within one working day with the latest media kit and a tailored recommendation — print, digital, video or combined. Every campaign is built to brief.
Tell us about your campaign
We'll send the media kit and a 15-minute response — no rate-card spam.
Everything advertisers, agencies and PR teams ask.
Do you work with PR companies, ad agencies and media planners?
Yes — SALT is a regular media partner for PR consultancies, creative agencies, media planners and experiential producers across the UK. Standard agency commission is honoured on confirmed bookings. We supply tearsheets, audited circulation context and dedicated agency rate cards on request, and offer multi-client retainers. Email chris@saltmag.co.uk for agency bookings.
Can SALT support a brand activation, launch or pop-up?
Absolutely. We support brand activations across London and the South East with pre-event editorial trail, on-site magazine distribution, social coverage and post-event recap content — including brand films, Reels and event highlights via Salt Digital. Suitable for launches, openings, pop-ups, festivals and member-only experiences.
Does SALT offer video production?
Yes — our in-house brand-film studio Salt Digital produces brand films, founder interviews, social Reels and event coverage. Video can be booked standalone or bundled with print and digital as a single editorial campaign. See examples at saltdigital.uk →
How many readers does SALT Magazine reach?
Each print edition reaches an estimated 20,000 readers across London, Brighton and the South East, supported by a combined social following of 40,000+ on Instagram, Facebook and LinkedIn, plus the Saturday Brief newsletter. Our coffee-table format means each issue is kept and revisited over a three-month shelf life — giving every campaign extended value.
Where is SALT distributed?
SALT is distributed across 800+ high-dwell locations including independent boutiques, hotels, galleries, cafés and lifestyle venues across London, Brighton, Sussex, Kent and Surrey. Key regional placements include TG Jones, the Post Office stores, hotels, offices, Airport lounges and Southampton Cruise Terminals. National reach is supported by the digital edition.
What sectors does SALT work with?
We partner with brands across luxury hospitality, travel and destinations, fashion, motors and mobility, yachts and marine, fine dining, culture and arts, retail and lifestyle, wellbeing, and members' clubs. Particular bias toward brands with a story worth telling — independent makers, family-owned houses and operators investing in their category.
How are partnerships priced?
Every SALT partnership is built to brief — there is no public rate card. After a 15-minute conversation about your objectives, audience and timing, Olivia returns with a tailored proposal and the latest media kit. Print options, integrated print + digital, video campaigns and bespoke storytelling packages are all quoted bespoke. Request the media kit →
What's the lead time for booking?
Print: confirm at least four weeks before the on-sale date for preferred positions. Editorial features and brand films: typically 2–6 weeks. Activation coverage can often be turned around faster — get in touch with the date and we'll tell you what's possible.
Let's build something worth keeping.
Request the SALT 2026 Media Kit, or write directly to our Partnership Manager.