Why advertise in SALT Magazine

Regional stories. National relevance. Premium audience.

SALT is a premium publication based in Brighton with a dedicated London team — a distinctive regional voice with national reach. Rooted on the South Coast and closely connected to the capital, we spotlight the businesses, creatives and cultural movements shaping modern Britain, with a focus on those driving positive change. Our editorial moves between Brighton, London and the wider South East, capturing the energy between coast and capital. Distributed across high-end retail, boutique hotels and key lifestyle venues, SALT reaches an engaged, affluent ABC1 audience.

20,000 Readers per edition Estimated, across print & digital
40,000+ Social followers Combined across all channels
800+ Premium stockists London & the South East
3 mths Shelf life per issue Coffee-table publication kept & shared
Who reads SALT

An ABC1 audience worth talking to.

SALT readers are predominantly ABC1 professionals — culture-led, experience-driven, and engaged with premium lifestyle brands. They are homeowners, travellers, creatives and decision-makers with strong disposable income and the intent to act on what they read.

Issues are kept and shared across households and workplaces, with seasonal content revisited over three months — giving your campaign a long, valuable shelf life.

  • Predominantly ABC1 professionals
  • Culture-led, experience-driven audience
  • Homeowners, travellers, creatives & decision-makers
  • Engaged with premium lifestyle brands
  • Strong disposable income

Age range

25–4448%
45–6437%
18–2410%
65+5%

Location

London40%
Sussex30%
Surrey / Kent20%
Rest of UK10%

Gender split

Female60%
Male40%
“The most beautifully curated lifestyle discoveries in the South of the UK.”
Sectors we partner with

Built for the brands shaping how we live, travel and consume.

From independent makers to international names, SALT delivers editorial-grade campaigns across the sectors that matter to our readers — with a particular bias toward brands with a positive story to tell. We also partner with PR companies, ad agencies and experiential teams running brand activations across London and the South East.

Performance arts — culture and arts coverage in SALT Magazine

Culture & Arts

Galleries, museums, festivals, theatre, music, publishing — reach audiences actively seeking what's on, what's new and what's worth the trip.

Café lifestyle — premium lifestyle and wellbeing coverage in SALT Magazine

Lifestyle & Wellbeing

Spa retreats, wellbeing brands, interiors, slow living — connect with readers investing in how they live every day.

Fine dining and travel — hospitality coverage in SALT Magazine

Travel & Fine Dining

Boutique hotels, destinations, restaurants, vineyards, members' clubs — promote stays, tables and experiences to a high-intent audience.

Fashion editorial — fashion brand coverage in SALT Magazine

Fashion

Independent labels, luxury houses, beauty brands and stylists — reach style-led readers who follow trends and shop intentionally.

Hotel lounge with SALT Magazine — retail and hospitality

Retail & Hospitality

Boutiques, concept stores, makers and high-street brands — drive footfall, e-commerce and brand love across the South East.

London skyline — PR, agency and brand activation partnerships with SALT Magazine

PR, Agencies & Brand Activations

A trusted media partner for PR firms, creative and media agencies, and experiential teams — placing client brands in front of an engaged, affluent London & South East audience.

Fashion Culture Travel Fine Dining Arts Wellbeing
For PR companies, ad agencies & brand activations

Your premium South East & London media partner.

SALT is the editorial home for client campaigns that demand cultural credibility — used by PR consultancies, creative and media agencies, experiential producers and event organisers to amplify brand activations, product launches, openings, pop-ups and ESG/positive-impact stories across print, digital, social and video.

PR companies & consultancies

Editorial placement, founder interviews and press coverage in print and online — ideal for product launches, restaurant openings, hotel debuts, fashion drops and ESG stories. Agency rate cards and multi-client retainers available.

Ad & media agencies

Print display, advertorial, sponsored sections and integrated digital + social campaigns. Agency commission honoured. Tearsheets, audited circulation context, media-pack metrics and creative-asset support all included.

Brand activations & experiential

Pre-, during- and post-event amplification: editorial coverage, on-site distribution, social reels, brand films and event recaps via Salt Digital. Perfect for pop-ups, product launches, openings, festivals and member events across London and the South East.

Salt Digital — in-house video production

Video production for brands, agencies & activations.

Beyond the magazine, our in-house team Salt Digital produces brand films, founder interviews, social reels and event coverage — all bookable on their own or as a combined print + video package with editorial, social amplification and newsletter inclusion. Ideal for product launches, hospitality openings, fashion drops, brand activations and PR campaigns that need polished video assets alongside print presence.

  • Brand films (60–180 seconds) with broadcast-grade direction and edit
  • Founder & creative-director interviews for editorial and social
  • Vertical Reels and TikTok-ready cut-downs
  • Event & activation coverage — same-week turnaround available
  • Recipe, product and lifestyle shoots — moving and stills

See combined print + video packages

Where you'll be seen

800+ high-dwell locations across the UK and beyond.

SALT is strategically placed where our readers have the time and the inclination to engage — luxury hotels, independent boutiques, galleries, members' clubs and corporate receptions. Plus a growing national and global footprint:

  • Independent boutiques
  • Hotels & luxury hospitality
  • Cafés & restaurants
  • Galleries & cultural venues
  • Lifestyle retail
  • Selected high street stores
  • Waiting rooms / private clubs
  • Offices & co-working spaces
Now stocked in: TG Jones & WHSmith Travel across London, Brighton and the South East · Lufthansa Group business & Senator lounges (Lufthansa, SWISS, Austrian, Brussels) · Southampton Cruise Terminals · 100+ premium London hotels including The Ritz, The Lanesborough, The Ned, Browns, Corinthia, Rosewood, The Langham, The Dilly, Cafe Royal and The Londoner · corporate HQs of Morgan Stanley, JP Morgan, HSBC, Schroders, Aviva, Allianz, AXA XL, Credit Suisse, Savills, CBRE, Knight Frank and British Land · plus hundreds more sites across Sussex, Kent and Surrey.
SALT Magazine on display in a luxury hotel lounge
Signature partnership packages

Editorial storytelling campaigns that resonate — print, digital & video.

We create editorial storytelling campaigns for brands, agencies and PR consultancies that want to reach an engaged culture and lifestyle audience across London and the South East — with national amplification across print, digital, social and video via Salt Digital.

SALT Featured Brand

£3,500 + VAT
  • 2-page editorial feature in SALT Magazine
  • Professional photography shoot
  • Online feature article
  • Instagram reel + posts
  • Newsletter inclusion

SALT Section Partner

£4,500 + VAT
  • 4–6 page editorial feature
  • 2× ad spots front of magazine
  • Online feature article
  • Instagram reel + posts
  • Newsletter inclusion
  • Sections: Fashion, Culture, Travel, Fine Dining, Arts, Wellbeing

SALT Storytelling Campaign

£7,500 + VAT
  • Double-page magazine feature
  • 2–3 minute brand film by Salt Digital
  • Website editorial article
  • Social campaign
  • Founder / creative director interview

Looking for something different? We also build combined print + video packages, multi-issue retainers, brand activation coverage and agency / PR rate cards with commission honoured. Get in touch and we'll tailor a proposal.

Get in touch

Tell us about your brand. We'll send our media kit.

Fill in a few details and our partnership manager Olivia will be in touch within one working day with the latest media kit, rate card and recommendations tailored to your objectives — print, digital, video or combined.

Or reach the team directly

Olivia Baragwanath Partnership Manager [email protected]
Erik Selby Director / Editor [email protected]
Anna Hennelly Content & Production Manager [email protected]
Chris Sadler Creative Director [email protected]
FAQs

Everything advertisers, agencies and PR teams ask, answered.

How do I advertise in SALT Magazine across London, Sussex, Kent or Surrey?

Submit the enquiry form above or email [email protected]. Tell us your sector, target region and objectives — we'll send our media kit with rates and tailored recommendations.

Do you work with PR companies, ad agencies and media planners?

Yes. SALT is a regular media partner for PR consultancies, creative and media agencies, and experiential producers across the UK. We honour standard agency commission on confirmed bookings, supply tearsheets and audited circulation context, and offer dedicated agency rate cards and multi-client retainers. Email [email protected] for the agency pack.

Can SALT support a brand activation, launch event or pop-up?

Absolutely. We support brand activations across London and the South East with pre-event editorial trail, on-site magazine distribution, social coverage, and post-event recap content via Salt Digital — including brand films, vertical Reels and event highlights. We work with launches, openings, pop-ups, festivals and member-only experiences.

Does SALT offer video production?

Yes — our in-house team Salt Digital produces brand films, founder interviews, social Reels and event coverage. Video can be booked standalone or bundled with print and digital as a combined package. The SALT Storytelling Campaign (£7,500) already includes a 2–3 minute brand film, and we build bespoke print + video packages on request.

How many readers does SALT Magazine reach?

Each edition reaches an estimated 20,000 readers, supported by 40,000+ combined social followers and amplification across our digital channels and newsletter. Our coffee-table format means issues are kept and revisited over three months — giving each campaign a long, valuable shelf life.

Where is SALT Magazine distributed?

Across 800+ premium stockists in London, Sussex, Kent and Surrey — including The Ritz, The Lanesborough, The Ned, Corinthia, Rosewood, The Langham, The Dilly, Cafe Royal and 100+ other luxury hotels, plus boutiques, galleries, members' clubs and corporate receptions (Morgan Stanley, JP Morgan, HSBC, Schroders, Aviva, Allianz, AXA XL, Savills, Knight Frank, CBRE, British Land). Now also stocked in Waitrose, TG Jones and WHSmith Travel nationally, Lufthansa Group business and Senator lounges, and Southampton Cruise Terminals.

Which sectors does SALT work with?

Lifestyle, culture, travel and hospitality, fashion, arts, fine dining, wellbeing and retail — with a focus on brands driving positive change. We also partner with national and international PR firms, ad agencies and experiential teams looking for premium South East and London reach.

How much does it cost to advertise in SALT Magazine?

Print ad options start from £250. Our signature integrated packages — SALT Featured Brand, SALT Section Partner and SALT Storytelling Campaign — start at £1,500 and combine print, digital, social, video (Salt Digital) and newsletter amplification. All prices exclude VAT.

What's the lead time for booking?

We recommend confirming print bookings at least four weeks before the on-sale date to secure preferred positions. Editorial features, brand films and storytelling campaigns require a longer lead time for production and shoots — typically 2–6 weeks. Activation coverage can often be turned around faster — get in touch with the date and we'll advise.

Can I see audience demographics and reach figures?

Absolutely — full audience data, distribution lists, video showreels and case studies are included in our media kit. Request it via the form above and we'll send it the same working day.

Ready when you are

Partner with one of the UK's fastest-growing
purpose-driven lifestyle & culture magazines.

Talk to the SALT team about print, integrated packages, video production via Salt Digital and bespoke campaigns for brands, agencies, PR consultancies and brand activations across London, the South East and beyond.

Start your enquiry